a log book of my journey to the stratosphere.

Toxics Link: Think & Throw


Toxics Link  is the leading NGO in India that deals with environmental justice and freedom from toxics.

As part of their work, Toxics Link conducts many workshops for hospitals, colleges, training institutions and to the general public about bio-medical waste segregation.

Toxics Link wanted to invest in creating a training tool that was effective from top to bottom, across hierarchies, and across the country.


From our extensive user research, we realized that one of the key challenges is ‘access’.

The training you impart to a hospital administrator, doctor or the cleaning staff (even if the content is the same), could be rendered impossible through a single tool. It highlighted the need to bring in context depending o the audience. A.K.A Broad Personalisation.

Also, the fact that India has 26 languages and an unequal level of education and skills is reflected in the internal structure of a hospitals, institution, and organization. Various social, cultural and organizational barriers existed, and we had to create a tool that cuts through all of it

How can we design a training tool that is effective throughout the various levels of knowledge & authority across skill levels, language barriers, learning styles and access to learning?

View it live here.


Toxics Link, one of India’s leading environmental NGOs, posed us a unique challenge. They wanted to create a single interactive training system for a Bio-Medical Waste Segregation module for a set of varied trainees –Doctors, Nurses, Ward Assistants, and Hospital Administrators.

This system had to support nationwide compatibility in language and across platforms. There was an understanding that different trainees meant different perspectives of the same content. Moreover, it had to adapt to each ones’ learning style, and be flexible for anyone from any background.

With this in mind, we created ‘Think and Throw,’ a web-game that works on any internet browser, guided by Toxics Link’s mascot – Bindaas. Trainees are placed in unique scenarios where they are provided with visual and factual cues to win the game. The user learns at their own pace, and upon completion, cover the entire course material.

View it live here.


Currently, this tool is used all over India – from hospitals, training colleges, and university to teach nurses, staff, and hospital administrators.



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